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FITFLOP, SPRING/SUMMER CAMPAIGN, USA AND EMEA
For the UK footwear brand FitFlop, I managed the in-house art team, art directed and led the two Autumn/Winter and one Spring/Summer ATL global online, POS and OOH campaigns.
The campaigns were shot by high profile and legendary fashion photographer Steve Hiett. I worked closely with him and his team based in Paris on the post-production to produce immaculate campaign images, which received a great response from customers and international distributors.
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PHOTOGRAPHER: Steve Hiett @ D + V Management
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FASHION STYLIST: Tiffany Fraser Steele
SERVICES
ART DIRECTION
GRAPHIC DESIGN
DIGITAL DESIGN
PRE/POST PRODUCTION






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