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THE CAMBRIDGE SATCHEL COMPANY, THE JOURNEY OF A SATCHEL 2014 FILM

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To celebrate the unique and quality craftsmanship of the award-winning British brand, The Cambridge Satchel Company hired me to lead and commission a team, produce the concepts and art direct the film about the incredible journey of their iconic classic satchel.

 

I art directed and commissioned the up-and-coming film director Aaron Christian. To produce a successful behind-the-scenes film, featuring the stylish British signature bag – lovingly handmade in their UK workshop and personally embossed in the flagship store at Covent Garden, London. The film received a great response from the press and customers, and an increase in new social followers.

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SERVICES

CREATIVE DIRECTION
BRAND DESIGN

NIEAL GREWAL

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ART DIRECTION, ADVERTISING, BRANDING, DIGITAL & PRINT DESIGN 

© 2017 Website design by Nieal Grewal

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