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CAMBRIDGE SATCHEL, "THE JOURNEY OF A SATCHEL" BRAND AWARENESS FILM, GLOBAL
To celebrate the unique and quality craftsmanship of the award-winning British brand, Cambridge Satchel hired me to lead and commission a team, produce the concepts and art direct the film about the incredible journey of their iconic classic satchel.
I art directed and commissioned the acclaimed film director Aaron Christian. To produce a successful behind-the-scenes film, featuring the stylish British signature bag – lovingly handmade in their UK workshop and personally embossed in the flagship store at Covent Garden, London. The film received a great response from new global markets, the press and customers, with an increase in sales.
SERVICES
CREATIVE DIRECTION
BRAND DESIGN
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