SPACE NK, TATCHA ONLINE AND SOCIAL LAUNCH 2022 CAMPAIGN

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As contributing Art Director, I art directed and conceptualised the photography shoot campaign for the leading global beauty emporium Space NK to exclusively launch the popular J-beauty skincare brand, Tatcha in the UK. 

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The objective was to deliver premium, sensorial creative images within the Space NK’s branding across all digital channels that epitomised Tatcha’s brand’s values - gentle Japanese botanicals with transformative skincare rituals and wellbeing.

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I worked with Space NK’s marketing team and acclaimed still-life photographer Dan Mcalister, to create high-quality ritual shots that best represented Space NK’s aesthetic and Tatcha’s Japanese botanical proven clinical ingredients. The successful imagery received a phenomenal response from their customers and consumers.

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SERVICES

ART DIRECTION
PRE/POST PRODUCTION