LOVE BEAUTY AND PLANET DIGITAL CAMPAIGN 2018, UNILEVER GLOBAL

As Beauty Design Director at U-Studio, Unilever I led and art directed the launch of a new skincare range for the ethical brand, Love Beauty and Planet.

The objective was to deliver premium, sensorial beauty-driven creative images across all digital channels. We created textures that looked holistically beautiful and pure. As well as promoting the innovative ingredients harmonised with the brand’s colours as backdrops.

I commissioned the acclaimed editorial beauty still-life photographer Ian Skelton, to create high-quality lush texture shots that best represented Love Beauty and Planet’s naturally-derived ingredients. The successful imagery received a phenomenal response from the client, other Unilever B&PC brands and customers.
 

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CREATIVE DIRECTION
PRE/POST PRODUCTION