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NOVEL SKINCARE BRANDING CAMPAIGN, UK
With the new and award-winning beauty company Novel Skincare, I produced the concepts and art direction for the still-life photography shoot to launch the stylish range in their first exciting branding campaign (online, PR, and print).
I had a strong commitment to Novel Skincare’s core message – high-quality natural and therapeutic ingredients that add value to their customers’ daily lives.
I commissioned the renowned still-life photographer Lol Keegan, to create a successful campaign that received a great response from the press, customers and an increase in new social followers. Also winning the Beauty Shortlist Award (Editor's Choice) and shortlisted for The Beauty Awards.
SERVICES
CREATIVE DIRECTION
PRE/POST PRODUCTION
BRANDING
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