TRESEMMÉ, UNILEVER
EXPERT SELECTION RUNWAY COLLECTION 2016 UK AND EU CAMPAIGN

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With the leading hair brand TRESemmé, I managed the global ATL still-life campaign.

 

I produced the concepts and art directed the still-life photography shoot for the global advertising campaign (online, POS, OOH, PR and print). Product images were used with the talent shots photographed by the acclaimed fashion photographer Rankin, to launch New York’s Fashion Week’s inspired styling range Runway Collection.

 

I had a strong commitment to TRESemmé’s core message: Professional. At your fingertips and put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition and contemporary set design. I commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.

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SERVICES

CREATIVE DIRECTION
PRE/POST PRODUCTION